E-Marketing in Amazon Company Essay Example | Topics and Well Written Essays - 2750 words

E-Marketing in Amazon Company - Essay Example The company has always been a traditional e-commerce company that ships items around the globe. The sudden insurgency of moving towards e-marketing and making items available digitally as downloads for customers. Amazon wants to stick to the traditional method of marketing and selling but also enter e-marketing without having any adverse effects on the company taken along. They are still testing the new idea and taking it slow to avoid fatal problems in order to easily bounce back in case of any failures. This strategy of taking it slowly is a rational approach by Amazon because a hasty entry might have a negative effect on the company since its loyal customers might have rebelled. If they take it slowly then customers will be able to adopt it gradually and also that they have both the options available for their customers and they can make a choice. It is important for any company to stick to their original values and set standards but change is essential only when it is taken at a pace that is suitable for all stakeholders of a firm to accept and adapt to it. This is what makes an entry strategy successful since customers are essential and must be taken along to implement a change successfully. The partners and competitors of the company have great expectations out of Amazon since they believe that Amazon will soon come up with its own website offering music downloads for an amount of money and also that they will sell an e-book device under the Amazon brand by the name.... They are still developing as an e-marketing firm and moving steadily to their desired destination. Critical evaluation the market entry strategy Amazon entered the market with the acquisition of mobipockets.com which is based in Paris. Amazon adopted a hush hush attitude towards the acquisition of the company that is now its subsidiary that sells products digitally online. It provides books online as a download for some amount of money. But the amount of money is naturally lesser than the traditional way of selling goods over the internet. Amazon has also introduced its Unbox movie-download which was built in-house by the company in 2006. Amazon decided not to advertise this entry into e-marketing for certain reasons. The company has always been a traditional e-commerce company that ships items around the globe. The sudden insurgency of moving towards e-marketing and making items available digitally as downloads for customers. Amazon wants to stick to the traditional method of marketing and selling but also enter e-marketing without having any adverse effects on the company. They are still testing the new idea and taking it s low to avoid fatal problems in order to easily bounce back in case of any failures. This strategy of taking it slowly is a rational approach by Amazon because a hasty entry might have a negative effect on the company since its loyal customers might have rebelled. If they take it slowly then customers will be able to adopt it gradually and also that they have both the options available for their customers and they can make a choice. It is important for any company to stick to their original values and set standards but change is essential only when it is taken at a pace that is suitable for all stakeholders of a firm to accept and adapt to

HR COMPANY Essay Example | Topics and Well Written Essays - 1000 words

HR COMPANY - Essay Example Human resources management department of a company is responsible for the execution of crucial tasks such as recruitment and selection of new employees and ensuring employee motivation, among other tasks relating to employees. Since employees have a high influence on the productivity of a company, the human resources management should perform explicitly. This paper focuses on Google Inc Company, addressing its human resources practices, including strengths and weaknesses in this department. Google Inc is an international company, which has its focus on innovation. It aims at improving better ways through which people communicate and connect by use of information. It is among the 500 fortune companies, with enormous revenues. In the United States, Google has employed approximately 20,000 people, and its job growth rate stands at 33 per cent. Today, the technology has advanced at an alarming rate, therefore, the needs of customers in the market have subsequently revolutionized. Since G oogle Inc is a technology-based company, this has called for it to renovate a number of its products in order to meet the needs of its customers (Anthony Web). The good thing about Google Inc is how it has managed to remain reputable as one of the most successful company worldwide. This is with regard to its profits and the way it meets the needs of its customers. Secondly, Google Inc is identified as one of the topmost best employers in the world. Google Inc is one of the top companies known to invest heavily in its human resources, for high productivity. This company has adopted various human resources practices, including recruitment, training, motivation, and compensation, among others. All these are aimed at making the employees perform well, and this is the reason why this company is ranked among the world’s best employers (Anthony Web). Google Inc scores high on employee satisfaction, compared to other companies. This is because of the kind of work environment the comp any sets for its employees, which boosts their motivation. In this company, new employees are trained and familiarized with the company culture before starting the job. This therefore, gives them the knowledge of what their employer expects from them in meeting the company goals. Google Inc is also good at recruitment. Since it is an international company, it values diversity, and this is reflected in its workforce. Despite recruiting from different regions of the world, Google Inc still manages to identify the best candidates, who have contributed to its success (Walker Web). Motivation for employees is through different ways. First, Google Inc is one of the companies with the best salary package for employees. Apart from salary, there is a variety of benefits for employees. For instance, the recently unleashed death benefit in the company aims at compensating the deceased employees’ families. Upon death, a family gets 50 per cent of the deceased employee’s salary for the next ten years. Additionally, their partners are entitled to stock benefits, in addition to $1,000 monthly for all children until they reach nineteen years (Casserly Web). In order to ensure that employees update their skills, Google Inc has a training programme through GoogleEDU. This in-house programme helps employees boost their skills for better performance on their job. The leadership style adopted by this company is participatory, whereby all